"I offer a refreshing approach to buying and selling that leaves clients feeling confident, empowered, and heard."

A Winter Park native, Alex Armstrong is a licensed real estate agent who knows how to make an impact through creativity, connection, and execution. She is a strategic marketing expert with a passion for providing her clients with positive and personalized experiences. From the initial consultation to closing day and beyond, Alex offers a refreshing approach to buying and selling that leaves her clients feeling confident, empowered, and heard.

Prior to real estate, Alex served as the Marketing Director of Kelly Price & Company, where she focused on print and digital advertising, media relations, sales team support, and client communications. Her marketing expertise combined with her superior attention to detail, enable her to customize and elevate the buying and selling experience. She listens to her clients’ needs, desires, and expectations; going above and beyond to ensure their trust and satisfaction are never compromised. Alex uses the latest technology, market data research, and marketing strategies to develop creative ways to sell homes. And for her buyers, she offers a longtime local perspective that helps her clients navigate the Central Florida real estate market.

Alex believes it takes a true Winter Park native to understand the area’s rapidly evolving neighborhoods. Through her childhood and young adult years, she attended Sweetwater Episcopal Academy, New School Preparatory in Orlando, Maitland Middle School, Lake Eola Charter School and Winter Park High School. She obtained her bachelor’s degree in advertising and public relations from the University of Central Florida and currently resides in the downtown Orlando/College Park neighborhood. Alex knows the many facets of Winter Park and the surrounding areas: the history, the culture, the schools, businesses, and social nuances. She has an eye for opportunity and has “flipped” several houses in the local market. As your agent, Alex will help you learn all that you can about your chosen neighborhood and the clues that point toward its future.

In her downtime, Alex enjoys spending time with her friends and dog, and enjoying all the beautiful state of Florida has to offer. She is passionate about CrossFit and active in the gym community, and loves good food and wine—always on hand with recommendations of where to eat or wind-down for happy hour.