"With my background in hospitality, enterprise sales, and technology, I deliver white-glove service, innovative strategies and elevate client experiences that few agents can match in the luxury market."

With a rare blend of generational real estate knowledge, white-glove client service, and high-level business expertise, Peter “JR” Keelin brings a relationship-driven and highly personalized approach to luxury real estate. Passionate, detail-oriented, and deeply intuitive, JR is known for anticipating his clients’ needs before they arise and creating seamless experiences tailored to their goals. His entrepreneurial mindset, combined with his ability to build authentic relationships and negotiate strategically, allows him to guide clients with confidence through every stage of the buying and selling process. Whether helping someone find the perfect waterfront retreat or positioning a luxury property for maximum exposure, JR approaches every transaction with integrity, discretion, and an unwavering commitment to excellence.

 

JR has a lifelong connection to Central Florida and the coastal communities that define its lifestyle. After spending years in the area throughout his childhood and attending Stetson University during his college years, he returned full-time in 2022 and now specializes in Winter Park, Baldwin Park, New Smyrna Beach, and surrounding waterfront and intercoastal communities. Coming from a family with decades of experience owning beachfront properties and rental homes, JR developed firsthand knowledge of investment properties, remodeling projects, and luxury homeownership from an early age.

 

Before transitioning into real estate, JR built a successful 25-year career spanning luxury hospitality, enterprise technology, public relations, and cybersecurity sales. He began his professional journey in high-end hospitality, serving as a Corporate Trainer for Ruth's Chris Steak House and working with upscale restaurants and elite clientele throughout the Washington D.C. area. He later transitioned into enterprise technology and strategic sales roles with Fortune 500 companies, government agencies, and globally recognized organizations. His extensive background in marketing, brand storytelling, digital strategy, and high-level negotiations now gives his real estate clients a distinct competitive advantage, particularly when marketing luxury listings and navigating complex transactions.

 

Outside of real estate, JR enjoys spending time with his wife, Trinh, and daughter, Joss, and staying active in the Baldwin Park and Winter Park communities. From local art festivals and live music to volunteering and enjoying the Florida lifestyle outdoors, JR is passionate about helping clients feel connected not just to a home, but to the community and lifestyle surrounding it.